Dye-Chotomy

Created for an exhibition in the Marion Art Gallery, I put together concepts for a hair dye brand that investigates the connection between modern identity and colorful hair modification. After asking my peers how the concept of identity could be verbalized, I utilized those words to write a manifesto on self-expression as it relates to the process of dyeing one’s hair. This manifesto exists as the instructions pamphlet that folds out into a small poster and is pictured next to the packaging I designed that uses the words I got from my peers as a pattern for the inside.